Better odds than winning the lotto.
Also, pretty neat idea by rrorc.com. We could probably do something similar (maybe a Ford Raptor...). The way it looks to me is basically, they are selling 4000 tickets at $25 each, which amounts to $100,000. Once the tickets are sold, or they reach their destination date (December 31, 2013) they use that money to buy the Jeep, the rest goes to United Four Wheel Drive Association. They aren't out any cash outlay (and actually should even earn interest on the ticket sales until purchase date).